Associate Creative Director: Nguyen Hoang Vu

Art Director: Thanh Tam Huynh

Copywriter: Hoang Anh Nguyen

Director: Nhu Dang

Accounts: Hoang Phuong, The Trung

Background: The Taiwan Excellence Awards are for Taiwanese brands who incorporate innovation into their products. In preparation for the 2018 expo in Vietnam, the council briefed us on a short video celebrating qualified brands across industries. Ten, at least.

Creative strategy: That much product placement will make the audience dizzy, which will eventually cause a drop-off. Unless the storytelling intentionally pushes such dizzzzzzzzzzzzzzziness to the max so it will become a hook.

Key message: Taiwan Excellence, where innovation is no longer a dream.